nevver:

Branding is dead

Fascinating choice of artist, homage, and example here when you consider that Barbra Kruger herself was actually pretty blatantly ripped off by another company for their brand no less - Supreme.

Gaythwaite puts forward some fascinating arguments in his presentation, but at the same time I feel like I’m not yet able to fully comprehend it at such an early stage in my design career. Thankfully, the message itself isn’t as polarizing as the opening words he uses (nor does it really abide by them either). Nonetheless a fascinating read.